There are 190 cognitive biases listed on Wikipedia. This is the story of the 191st. In this Vlog we will tell you why a professor became interested in the psychology of penis size, how he revealed the sinister origins of a cultural myth and how his work was added to by our Dr Ali Goode.

This Vlog is everything you wanted to know about the psychology of penis size but were too afraid to ask. It is false beliefs like the one we talk about in this Vlog that is the reason why, when it comes to market research, we use Virtual and Augmented reality to put people in a real world context, eliminating the reliance on false beliefs and producing more accurate results.

Check out our case studies and let us know if you’d like to know more.