Reality Check (a new book by the Head of AR/VR at PwC) has just been published and features our work in consumer research. It’s highly recommended if your New Year’s Resolution is to apply Augmented Reality and Virtual Reality in your business – and arguably a must read if you haven’t thought about it yet!

It’s the essential guide to AR/VR with easily digestible information and the practical steps you can take to use new technology to transform your business. From sales and marketing to learning and development, unique insights and case studies unpack how (and why) immersive technology benefits businesses.

We’re unique in offering AR/VR in the market research sector so, if that’s your area, please see our case studies and get in touch if you’d like more information.