by Digit | Feb 15, 2021 | Insight
There is an uncomfortable truth about market research, people don’t do what they say they do. Behavioural science tells us we are poor witnesses to our own behaviour. This means asking people direct questions, getting them to mentally reconstruct a consumer purchase...
by Digit | Feb 1, 2021 | Insight
Thinking around Behavioural Economics is very popular, with decisions made via System 2 a ‘cognitive conscious process’ and System 1 an ‘intuitive non-conscious process’. Yet this thinking is still derived from outdated and disproven Freudian ideas about...
by Digit | Jan 18, 2021 | Insight
In the first of a series of vlogs, we explain ‘why answers are not always the answer’ in market research through the unusual lens of modern art. The rise of behavioural science thinking in market research has presented an uncomfortable truth about the...
by Digit | Nov 2, 2020 | Insight
30% of people had AR/VR experience in last six months The global pandemic has limited physical interactions in the real world and new research by Verizon Media indicates that people have turned to Augmented Reality and Virtual Reality. The study in seven European...
by Digit | Sep 18, 2020 | Insight
There was much to talk about at this year’s Market Research Society’s Behavioural Science Summit… but also some pertinent questions. We appear to be at a funny point for the application of Behavioural Science research, as many researchers are still...
by Digit | Aug 17, 2020 | Insight
Gorilla in the room was named after The Invisible Gorilla experiment which won the Ig Nobel Prize for demonstrating inattentional blindness in everyday life. It was an appropriate name for a company founded on behavioural science and technology based on visual...
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