by Digit | Jul 30, 2020 | Insight
There have been many tropes this year in blogs and the media, particularly ones about it being a time to reset things. Last night I got a chance to do something as a virtual avatar that has not been done before and has the potential to completely reset how research is...
by Digit | Jan 30, 2020 | Insight
Our WARC exclusive unveils new research into the psychology behind augmented reality (AR) and its potential as a new media channel. In partnership with WPP outdoor advertising specialist, Kinetic, our research paper explores the psychological impact AR can bring to...
by Digit | Dec 6, 2019 | Insight
Our talk at the BHBIA (British Healthcare Business Intelligence Association) Winter Seminar today unpacked Behavioural Economics and Cognitive Science to uncover human behaviour, decision making, irrational choices and consciousness. This year’s seminar at...
by Digit | Nov 4, 2019 | Insight
Dr Ali Goode from Gorilla in the room talks to Phill Agnew from Brandwatch about VR research and what it reveals about a consumer’s mind. Underpinned with cognitive science and behavioural economics, the podcast is a whistle-stop tour of psychology and virtual...
by Digit | Oct 21, 2019 | Insight
Mobile AR and VR is already a powerful tool for brands and researchers which will be supercharged by 5G. Kinetic Worldwide’s annual conference, This Concerns You, explores future-facing themes that are likely to impact the world of advertising and, in...
by Digit | Oct 15, 2019 | Insight
Products aren’t 2D so researching new packaging ideas using flat 2D images isn’t going to yield realistic results. Show respondents new pack designs in glorious 3D using our award winning augmented reality platform. AR pack tests allow respondents to view...
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