Exclusive new research into the psychology behind AR.

Exclusive new research into the psychology behind AR.

Our WARC exclusive unveils new research into the psychology behind augmented reality (AR) and its potential as a new media channel. In partnership with WPP outdoor advertising specialist, Kinetic, our research paper explores the psychological impact AR can bring to...
What makes us human and how intelligent will AI get?

What makes us human and how intelligent will AI get?

Our talk at the BHBIA (British Healthcare Business Intelligence Association) Winter Seminar today unpacked Behavioural Economics and Cognitive Science to uncover human behaviour, decision making, irrational choices and consciousness. This year’s seminar at...
What VR research reveals about a consumer’s mind.

What VR research reveals about a consumer’s mind.

Dr Ali Goode from Gorilla in the room talks to Phill Agnew from Brandwatch about VR research and what it reveals about a consumer’s mind. Underpinned with cognitive science and behavioural economics, the podcast is a whistle-stop tour of psychology and virtual...
Mobile, 5G and the opportunities for brands.

Mobile, 5G and the opportunities for brands.

Mobile AR and VR is already a powerful tool for brands and researchers which will be supercharged by 5G. Kinetic Worldwide’s annual conference, This Concerns You, explores future-facing themes that are likely to impact the world of advertising and, in...
Life isn’t 2D so consumer research shouldn’t be.

Life isn’t 2D so consumer research shouldn’t be.

Products aren’t 2D so researching new packaging ideas using flat 2D images isn’t going to yield realistic results. Show respondents new pack designs in glorious 3D using our award winning augmented reality platform. AR pack tests allow respondents to view...