by Digit | Jun 13, 2022 | News
Gorilla in the room are pleased to be the winners of the Market Research Society (MRS) Audience Award 2022 with Yahoo and On Device Research. This is for our measurement of AR advertising effectiveness in the media mix. Innovative research methods combined with...
by Digit | May 26, 2022 | News
Gorilla in the room is proud to announce that we have won IAB Europe’s Research Innovation award for the second year in a row. This is for our work with both Yahoo and On Device Research to measure the true impact of AR. In our work we measured the impact of...
by Digit | Apr 26, 2022 | News
IAB UK’s ‘Engage 2022’ conference on the 26th of April featured two Augmented Reality case studies, one from Snap Inc and another from us here at Gorilla in the room. Our own Dr Ali Goode gave a presentation with On Device Research about measuring AR...
by Digit | Apr 25, 2022 | News
BusinessCloud’s MediaTech 50 for 2022 is a list of the UK’s most innovative media technology creators for this year. Following the creation of a 91-strong shortlist and a combination of selections from an independent judging panel and a public vote,...
by Digit | Apr 22, 2022 | News
Our own Dr Ali Goode attended BAFTA’s headquarters on the 21st of April to talk at Thinkbox’s event, ‘Attention in context.’ Here, he outlined the findings from his recent investigation into the hot topic of attention. Using input from...
by Digit | May 26, 2021 | News
Gorilla collaborated with Verizon Media on the VR project ‘The Fabric of Reality’. Very excitingly, we learned that the project was nominated and won an IAB Europe Research Award. The annual award competitions showcase the very best of digital advertising...
Recent Comments